The campaign has now grown into the country’s largest grassroots sports initiative, reaching over 2.5 million children, involving more than 10,000 volunteer coaches, and helping 120+ kids progress to national-level cricket.
Sometimes, the most powerful measure of an idea isn’t its recognition in award shows, but its ability to embed itself in culture, grow beyond its creators, and continue to make a difference 15 years on. This is one of those ideas.
