South Africa, 2013. The brief was simple: we all got used to the freedom VHS recorders gave us but now it’s gone; bring that freedom back.

DStv just introduced their very own HD PVR: a DVR device with HD functionalities, as well as the ability to pause, record, rewind and fast forward all broadcasted content.

Everyone has their own way of watching a movie: sometimes you would like to skip entire parts of it, other times you would like to rewind and watch a certain scene one more time. This newspaper campaign illustrated that freedom, comparing it to the power usually only enjoyed by the original scriptwriter.