Celebrating everyday with Durex

Talking openly about sex in the Middle East is taboo. So we gave everyone a reason to celebrate everyday. Without mentioning it even once.

It was truly an agency effort. The real time response and the huge amount of posts required every Art Director, Designer and Copywriter to come up with the executions. Daily brainstorming sessions and late night re-works allowed us to create a remarkable campaign, that covered Instagram, Facebook and Twitter, achieved 175% average increase in e-commerce sales and 277% Return on Investment.