Women in sports have always had to fight for their rights.

In 2017 activist and athlete Asma Elbadawi led a movement, changing the rules of international basketball to allow hijabs on any court.

With this campaign, we want to celebrate her contribution to overcoming the impossible, adding a new landmark to the city where everything is possible - Dubai.

Agency: Havas Middle East
Client: Adidas
Executive Creative Director: Joao Medeiros
General Manager: Fabio Silveira
Creative Directors: Anshuman Bhattacharya, Serena Abiaad
Senior Art Directors: Michele De Iuliis, Irina Siraeva
Senior Copywriter: Anshuman Bhattacharya