In 2010, Ogilvy Johannesburg was responsible for the FIFA World Cup campaign, possibly one of the biggest South African events in recent years.

It was amazing. An incredible festival. I mean: the cultures, the colours, the vuvuzelas, the earache after every match, the flags on the cars, the mirror socks, the painted faces, the endless barbeques and beers, the late nights laying out billboards of every shape and size after winning the pitch, the people on the streets celebrating their countries, and finally, my personal desperation on witnessing the worst World Cup Italy has ever played, live.

A couple of months after the World Cup ended, Ogilvy compiled the World Cup Book, an internal project aimed at preserving the memories of a lifetime.

After skimming through an incredible number of photos from everyone at Ogilvy, we designed something truly special. To this day, I am honoured to have been trusted with the design of such a special project.

Here are some preliminary mock-ups. 

In the end, two versions were produced: one with more premium finishing for select clients, and a simpler one for every Ogilvy employee. Here is a selection of the content:

Agency: Ogilvy & Mather Johannesburg
Client: Ogilvy & Mather - Internal project
Executive Creative Director: Fran Luckin
Creative Director: Jonathan Beggs
Art Director: Susanne Jenner, Marion Bryan, Michele De Iuliis
Copywriter: Zwelakhe Tshabangu, Molefi Thulo, Amy Searll