This was a global newspaper campaign for DStv HD PVR, a South African DVR device with HD functionalities, as well as the ability to pause, record, rewind and fast forward all broadcasted content.

Everyone has their own way of watching a movie: sometimes you would like to skip entire parts of it, other times you would like to rewind and watch a certain scene one more time. This campaign illustrated that freedom, comparing it to the power usually only enjoyed by the original scriptwriter. 

Awards

The Loerie Awards 2013
Print Communication: Newspaper Advertising
Bronze

Agency: Ogilvy & Mather Johannesburg
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin, Carl Willoughby
Art Director: Michele De Iuliis
Photographer: Carl Willoughby
Copywriter: Justin Oswald